Content Marketing Manager

Go-to-Market
San Francisco or Remote
Contract

The Company

Cascade is building a no-code data automation platform, allowing analysts and operations teams to feed the right data to the right people at the right time, without waiting for engineering help.

Cascade's mission is to give non-technical, data-savvy professionals the tools they need to build data workflows and trigger actions without code. Companies are drowning in dashboards, but it's absurdly difficult for non-technical teams to put their data to work. Cascade unlocks their skillset by allowing them to combine data of all kinds and sizes, manipulate and explore datasets, run sophisticated operations and publish the results. Once a workflow is built it can run automatically, so that analysts can rest assured that their data is going where it needs to go.

The Role

After two years in development, the Cascade product has launched and the company is looking for one of its first go-to-market hires. As a bottoms-up SaaS company, Cascade's go-to-market motion combines targeted conversations, content creation and customer engagement to deliver a product-led growth engine.

As a content marketing manager, you'll build a library of content designed to enhance the lives of operations teams and other non-technical, data-savvy individuals automate their work and build like engineers.

Why It's Important

While just coming out of private beta, the Cascade product and has demonstrated both strong business value and user stickiness. The diversity & value of the platform are clear internally, but content needs to be created that shows off both what can be created in Cascade and the lessons our customers have learned along the way.

Cascade's goal is to become the go-to resource for non-technical operations teams, built with a combination of Cascade-specific content and other content designed to enhance the lives of our customers.

Your Responsibilities

  • You'll work with the CEO and CTO to deeply understand Cascade's ideal customer, and use that profile to drive content development
  • You'll interview customers, prospective customers and experts in the field, gaining an understanding of best practices and sharable lessons
  • You'll develop a content calendar with Cascade-specific stories to be shared via Cascade's own channels and partners
  • You'll draft case studies, blog posts and other content that showcase the best version of automated operations

Qualifications

  • 5+ years of experience in content development, writing and storytelling
  • You've seen digital products grow early in their lifecycle
  • You have a deep interest in automation, operations and tooling
  • You're passionate about helping teams tell stories and share successes

At Cascade, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.