Cascade is building a no-code data automation platform, allowing analysts and operations teams to feed the right data to the right people at the right time, without waiting for engineering help.
Cascade's mission is to give non-technical, data-savvy professionals the tools they need to build data workflows and trigger actions without code. Companies are drowning in dashboards, but it's absurdly difficult for non-technical teams to put their data to work. Cascade unlocks their skillset by allowing them to combine data of all kinds and sizes, manipulate and explore datasets, run sophisticated operations and publish the results. Once a workflow is built it can run automatically, so that analysts can rest assured that their data is going where it needs to go.
After two years in development, the Cascade product has launched and the company is looking for its first go-to-market role. As a bottoms-up SaaS company, Cascade's go-to-market motion combines targeted marketing, content creation and customer engagement to deliver a product-led growth engine.
Reporting directly to the CEO, as the Head of Marketing you'll balance strategy, experimentation and execution to discover and build around sustainable growth paths.
While just coming out of private beta, the Cascade product and has demonstrated both string business value and user stickiness. With a recent public launch, Cascade is nearing the most important and exciting time for the go-to-market motion of any company: building the first playbook.
Within this role, you'll have the opportunity to build the marketing playbook from the ground up. You'll have a wide remit to experiment with channels and strategies, discover the methods that work, then automate the process. Tactics will focus on content marketing and intent capture, but are open to other experiments.