Head of Marketing

Go-to-Market
San Francisco or Remote
Full-time

The Company

Cascade is building a no-code data automation platform, allowing analysts and operations teams to feed the right data to the right people at the right time, without waiting for engineering help.

Cascade's mission is to give non-technical, data-savvy professionals the tools they need to build data workflows and trigger actions without code. Companies are drowning in dashboards, but it's absurdly difficult for non-technical teams to put their data to work. Cascade unlocks their skillset by allowing them to combine data of all kinds and sizes, manipulate and explore datasets, run sophisticated operations and publish the results. Once a workflow is built it can run automatically, so that analysts can rest assured that their data is going where it needs to go.

The Role

After two years in development, the Cascade product has launched and the company is looking for its first go-to-market role. As a bottoms-up SaaS company, Cascade's go-to-market motion combines targeted marketing, content creation and customer engagement to deliver a product-led growth engine.

Reporting directly to the CEO, as the Head of Marketing you'll balance strategy, experimentation and execution to discover and build around sustainable growth paths.

Why It's Important

While just coming out of private beta, the Cascade product and has demonstrated both string business value and user stickiness. With a recent public launch, Cascade is nearing the most important and exciting time for the go-to-market motion of any company: building the first playbook.

Within this role, you'll have the opportunity to build the marketing playbook from the ground up. You'll have a wide remit to experiment with channels and strategies, discover the methods that work, then automate the process. Tactics will focus on content marketing and intent capture, but are open to other experiments.

Your Responsibilities

  • You'll work with the CEO and CTO to solidify Cascade's ideal customer profile, and use that profile to drive marketing experiments
  • You'll get a sense of the texture of Cascade's customer base by participating in occasional customer calls
  • You'll experiment with a number of prospecting and customer acquisition channels, determining which deserve further investment and experimentation
  • You'll work with design and content creation resources to build a repository of use cases and case studies, which will be used to drive further adoption
  • You'll become an important input to the product roadmap, as you identify opportunities to differentiate Cascade and tell its story better.

Qualifications

  • 5+ years of experience in digital product marketing or content creation
  • You've seen digital products grow early in their lifecycle
  • You're passionate about helping companies and products tell stories via use cases and customer case studies
  • You're comfortable with data-focused products
  • You have experience working with operations or data-heavy processes
  • You care deeply about people, culture and laying the foundation for an incredible organization.

At Cascade, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.