Marketing Visual Designer

Design
San Francisco or Remote
Contract

The Company

Cascade is building a no-code data automation platform, allowing analysts and operations teams to feed the right data to the right people at the right time, without waiting for engineering help.

Cascade's mission is to give non-technical, data-savvy professionals the tools they need to build data workflows and trigger actions without code. Companies are drowning in dashboards, but it's absurdly difficult for non-technical teams to put their data to work. Cascade unlocks their skillset by allowing them to combine data of all kinds and sizes, manipulate and explore datasets, run sophisticated operations and publish the results. Once a workflow is built it can run automatically, so that analysts can rest assured that their data is going where it needs to go.

The Role

After two years in development, the Cascade product has launched and the company is looking for its first go-to-market role. As a bottoms-up SaaS company, Cascade's go-to-market motion combines targeted conversations, content creation and customer engagement to deliver a product-led growth engine.

As a visual designer, you'll develop the visual communication style for Cascade, primary focused on marketing and communication but impacting the product as well.

Why It's Important

While just coming out of private beta, the Cascade product and has demonstrated both strong business value and user stickiness. With a recent public launch, Cascade is nearing the most important and exciting time for the go-to-market motion of any company: building the first playbook.

Within this role, you'll have the opportunity to build the marketing playbook from the ground up. You'll have a wide remit to experiment with channels and strategies, discover the methods that work, then automate the process. Tactics will focus on content marketing and intent capture, but are open to other experiments.

Role & Responsibilities

  • Define/refine the visual style and language for publicly-facing Cascade assets
  • Update Cascade marketing materials (website and print materials)
  • Develop illustrations and product abstractions for use in Cascade marketing materials
  • Develop product layouts and custom elements
  • Develop creative for Cascade ad campaigns

Qualifications

  • 5+ years of experience in growth, marketing or sales
  • Project focus in visual, illustration or marketing design
  • Strong product portfolio with similar projects
  • Ability to effectively balance creative discovery and speed
  • You're passionate about helping companies and products tell stories via examples, use cases and case studies

At Cascade, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.